|
 |
|
|
This case study
shows how we helped VegNews reach out, and
not sell out, by capturing a mainstream audience
whilst remaining attractive to their existing
hard core readership of compassionate vegans
and vegetarians. In a short time, subscriptions
have rocketed, and this once free newspaper
is now a respected national lifestyle magazine
with distribution in Whole Foods, Barnes &
Nobles, and Borders to name a few.
See
how we took them from hippy to hip > |
|
|
|
|
| We
all know what a confusing subject credit is.
With a valuable domain like this there is
no reason why this San Francisco based company
won't become the first place consumers turn
to when they need unbiased financial guidance.
We created this core signature inline with
their tag line "Wherever You Stand We
Stand By You". The entire new brand identity
will be revealed soon. |
|
|
|
|
These
days, starting a coffee company may seem like
a crazy idea. But not for Ritual, who believe
that coffee roasting is an art just like making
wine. The growing number of people who are
sick of Starbucks and let down by "coffee
shops" drove this propaganda style identity.
The coffee revolution has begun!
See
more on these brave coffee revolutionaries
> |
|
|
|
|
|
|
|
Our customers
are always king, but Ralph really is one.
Here you see Ralph joking around at our studio
with his new core signature. With a name like
that, and his trade as a hi-end furniture
maker, we couldn't resist the simple double
play of the dovetail and crown.
See
Ralph's crowning glory > |
|
|
|
|
|
|
|
| When the publisher
of the 2009 Nobel Peace Prize winner commissioned
us to create a new brand identity, we weren't
about to come up with just some interpretation
of a lantern. We're all about communicating
what a company stands for not just pretty
pictures, and as Lantern Books is a welcome
alternative to the mainstream media for those
of us seeking enlightenment, the moth symbol
and tag line Seek The Light™ now helps
them shine bright in a growing market. |
|
|
|
|
 |
|
| |
Compassionate lawyers,
hmm now that's not two words you see together very
often. The team over ALDF got in touch with us as
they wanted a corporate identity that would set
them apart from the other animal rights organizations
out there. Our Vertebrainstorming session revealed
that because ALDF drives change by challenging and
changing law in favor of animals their identity
needed to align more with law intuitions and away
from the "PETA" type of image they previously
portrayed. The crests' horizontal white bar (the
bend) represents defense/protection in heraldry,
and we cheekily replaced the traditional animals
with the playful swinging ape and scratching cat
to capture the organizations serious yet affable,
personality. |
| |
|
|
Hopefully
you get the
idea (literally) by now.
If you think your small business or startup
would benefit from the very same strategic
and creative wit large corporations paid
our previous employers a fortune for contact
us, we won't bite.
|
|
|
|
|
|
| |
| |
We're Giving
Startups a Leg Up
Our newly developed branding and pricing programs
just for Startups appear to be a hit. Silicon
Valley startup WebConverse, in the competitive
outsource customer service arena, are the latest
to take advantage of them. Look out for their
new brand identity soon.
If you're a startup
email us. We think you'll
be surprised just how achievable our branding
packages are.
|
| |
| |
Best Design and
Best Lifestyle Magazine.
Cheers Utne. |
| |
| |
| |
The perfect
sign off for us, and flattering reward for all
our hard work. Having designed every issue for
the last two years and achieving success beyond
the publishers wildest dreams, the VegNews brand
is now well and truly defined, so much so, we've
handed the project over to an in house team. Here's
to continued success! |
| |
 |
| |
| |
The folks at Quark
selected our conscious pet project, VegNews to be
one of the featured case studies to show off what
their latest product Quark 7 can produce. Read
PDF |
| |
| |
| |
Bark, the magazine
Esquire called "the coolest dog mag ever!"came
to us as they loved our witty approach to headlines
and punchy typography. This fun magalog targeted
new puppy owners to help drive up subscriptions.
Here's
a PDF. Flick through a few pages |
| |
| |
| |
In Defense Of
Animals is an international animal protection organization
who like many non-profits have a disjointed and
reactionary brand identity. We are creating a clear
and focused brand that will help raise awareness
and hopefully change. Look out for the IDA magazine
that we are positioning and designing. |
| |
| |
San Francisco's
notable event architect Robert Fountain has commissioned
us to rebrand his wonderful services. Look out for
launch party pics soon. |
| |
| |
Competitors will
soon be sweating as much as their customers! NetPulse,
led by Intuit partner Tom Proulx, partnered with
us to help them with positioning, messaging and
design to catapult the launch of their awesome new
fitness entertainment products the N3i and the N3t.
|
| |
| |
 Vertebrae
creative director, Jim Allsopp, has won a few awards
over the years, but we don't like to mention them
too much, as he'll start demanding a raise. But
credit where credit is due, you can see some of
his past work featured in Breaking the Rules
in Publication Design. Click
here to pick up a copy. |
| |
| |
As with many
of our clients, word of mouth is one of the best
ways to gain new business. What better proof our
clients love us when they recommend us to people
they know? NMA Architects pointed DD Ford (a premier
construction firm) in our direction to define
their position through brand strategy skills and
to visually communicate this with our creative
design skill. Look out for our solution coming
soon.
|
|
|
