This case study
shows how we helped VegNews reach out, and
not sell out, by capturing a mainstream audience
whilst remaining attractive to their existing
hard core readership of compassionate vegans
and vegetarians. In a short time, subscriptions
have rocketed, and this once free newspaper
is now a respected national lifestyle magazine
with distribution in Whole Foods, Barnes &
Nobles, and Borders to name a few. See
how we took them from hippy to hip >
all know what a confusing subject credit is.
With a valuable domain like this there is
no reason why this San Francisco based company
won't become the first place consumers turn
to when they need unbiased financial guidance.
We created this core signature inline with
their tag line "Wherever You Stand We
Stand By You". The entire new brand identity
will be revealed soon.
days, starting a coffee company may seem like
a crazy idea. But not for Ritual, who believe
that coffee roasting is an art just like making
wine. The growing number of people who are
sick of Starbucks and let down by "coffee
shops" drove this propaganda style identity.
The coffee revolution has begun! See
more on these brave coffee revolutionaries
are always king, but Ralph really is one.
Here you see Ralph joking around at our studio
with his new marque. With a name like
that, and his trade as a hi-end furniture
maker, we couldn't resist the simple double
play of the dovetail and crown.
When the publisher
of the 2009 Nobel Peace Prize winner commissioned
us to create a new brand identity, we weren't
about to come up with just some interpretation
of a lantern. We're all about communicating
what a company stands for not just pretty
pictures, and as Lantern Books is a welcome
alternative to the mainstream media for those
of us seeking enlightenment, the moth symbol
and tag line Seek The Light™ now helps
them shine bright in a growing market.
Animal Legal Defense
hmm now that's not two words you see together very
often. The team over ALDF got in touch with us as
they wanted a corporate identity that would set
them apart from the other animal rights organizations
out there. Our Vertebrainstorming session revealed
that because ALDF drives change by challenging and
changing law in favor of animals their identity
needed to align more with law intuitions and away
from the "PETA" type of image they previously
portrayed. The crests' horizontal white bar (the
bend) represents defense/protection in heraldry,
and we cheekily replaced the traditional animals
with the playful swinging ape and scratching cat
to capture the organizations serious yet affable,
you get the
idea (literally) by now.
If you think your small business or startup
would benefit from the very same strategic
and creative wit large corporations paid
our previous employers a fortune for contact
us, we won't bite.